Paid Advertising Consultant

Paid advertising that solves business problems.

Google Ads and Meta Ads campaigns, landing pages, and reliable tracking — built together to drive measurable business results, not just traffic.

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No pressure. No long-term contracts. One conversation about your business.

The problems I solve

Common Challenges

Many companies contact us because they are facing one or more of these situations.

In most cases, the issue is not Google Ads or Meta Ads. The real problem is a disconnected system where campaigns, tracking and landing pages are not working together.

We keep increasing our advertising budget, but results are not improving.

We don't know which campaigns are actually generating customers.

We receive leads, but very few become real business opportunities.

Our tracking system is unreliable.

Our landing pages receive traffic but fail to convert.

We invest budget without knowing where it is actually producing value.

Case studies

How We Solve These Challenges

Every company starts with a different challenge.

What makes the difference is the method we use to solve it. Here are a few real projects delivered by our team.

Live Entertainment · Google Ads

An AI-powered campaign system running across 4 continents

1,500+ concerts a year, each with its own campaign structure. Built to scale without adding headcount.

1,500+ events automated yearly

Cultural Tourism · Google Ads

Tourist-intent search campaigns for a Berlin cultural landmark

Paid search aligned to seasonal demand, capturing visitors at the moment they're planning their trip.

Seasonal search demand captured precisely

Industrial E-commerce · Google Ads · UK

Tracking rebuilt, budget reallocated across 7 markets

ROAS up 96% whilst spending 27% less — because the data was wrong before we fixed it.

ROAS +96% · Spend −27%

Want to see how we help our clients grow?

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Services

Three services.
One connected system.

Ads, landing pages, and tracking only produce consistent results when they're built to work together. I handle all three.

Google Ads

Capture demand that already exists. Search and Performance Max campaigns targeting people actively searching for what you offer — at the moment they're ready to act. Budget is only committed when intent is clear.

Meta Ads

Build demand before it exists. Facebook and Instagram campaigns that put the right offer in front of the right audience — creating interest and generating leads before people start searching elsewhere.

Landing Pages

The page that closes the deal. Every landing page is written and designed to convert the specific traffic your campaigns send to it. One message, one offer, one outcome — not a general-purpose website page.

HOW WE WORK

My approach.

Discovery & Analysis

Audit your data, business model, and market to find what's actually limiting results — not just what appears to be the problem.

Strategy

A plan grounded in real search demand, competitor behaviour, and what your budget can realistically achieve.

Campaign Build

Structure, ad copy, and landing pages built together — with tracking verified before anything goes live.

Testing & Optimisation

Systematic tests of headlines, audiences, and bids. Every decision backed by your own data, not industry averages.

Scaling

Scale campaigns in steps that protect the efficiency that made them work. Scaling without control destroys performance.

Reporting

Monthly reports connecting numbers to your actual business outcomes. No jargon, no vanity metrics.

Frequently asked questions

Have questions?

What's the minimum budget to get started?

There's no universal figure — it depends on your industry, the platforms involved, and your objectives. Most clients start with a monthly media spend of €500–€1,500. The right number for your situation is something we can work out in the first call, once I understand what you're trying to achieve.

How long before I see results?

With Google Ads, you can often see conversions in the first two to three weeks — because we're capturing demand that already exists. With Meta Ads, the ramp-up is typically longer. A realistic window for stable, optimised performance is 45–60 days, once campaigns have enough data to learn from.

Do I need to commit to a long-term contract?

No. I work month to month. The only thing that keeps clients is results — which is exactly how it should be. If you're not satisfied, you can stop at any time.

Can I work with you on just the campaigns, without the landing pages?

Yes. Some clients come with a landing page that already converts well, and we start with campaigns alone. That said, when ads and landing pages are built together — same message, same audience understanding — results are consistently better. I'll tell you honestly if I think your current page is a bottleneck.

How does the ad budget work?

Your budget stays in your own Google and Meta accounts at all times. You have complete visibility and control over your money. I manage your campaigns as a trusted expert on your account — funds never pass through me.

What industries do you work with?

I've worked with e-commerce brands, service businesses, event promoters, B2B companies, and more. The industry matters less than the fundamentals: a solid offer, a real market, and a willingness to make decisions from data. If you're not sure whether your situation is a good fit, ask on the call — I'll give you an honest answer either way.

Let's talk about what's limiting your growth.

Whether you're launching a new campaign or trying to understand why your current advertising isn't working, the first conversation costs you nothing.

Email me